Role // Graphic Design, Brand Strategy, Photography
Length // October 2016 – July 2017
Type // Pro-bono for Non-Profit

Atlanta Mobile Market

Atlanta Mobile Market (AMM) is a non-profit social enterprise program committed to improving access to fresh fruits, vegetables, and health information in limited-access settings to improve health and well being of the communities they serve.


AMM was looking to rebrand and needed help with the new direction. I was brought in to help guide the rebranding process and to develop a new logo. The new AMM logo needed to be flexible and able to be printed in a variety of formats, as well as be used on the web.


The client was directed through my branding process by identifying the core customer as well as identifying the key brand attributes. The final logo to have a number of applications and to be used in a variety of formats. It is representative of the organizations roots in delivering access directly to the communities that need them, with an emphasis on mobility.